If you have software building backlinks for your site, ensure that it does not post more than 20-50 links per day and in varied amounts.
(this relates mainly for newer domains as many older domains are expected to gather links QUIKly)
Postings made too rapidly and regularly will get flagged and you will damage your rankings in the long run.
Software which does not check for, and replace, dead links will also be detrimental in the long term.
To get your site indexed by the search engines QUIKly, get your own cloaking script. As soon as you register your new domain, install the script and cloak a link or three and post them in a few text ads around the place and scatter them about your favourite social media sites :)
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SEO Tutorial Part 1 – The Holy Grail Of SEO
SEO Tutorial Part 2 – Onpage Optimisation
SEO Tutorial Part 3 – Link Building Methods
SEO Tutorial Part 4 – Are All Backlinks Equal?
SEO Tutorial Part 5 – How To SEO A Website From Scratch
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SEO Tutorial Part 1 – The Holy Grail Of SEO
If you follow this guide closely, you will see positive results!
Let us start with the basics, boring but necessary.
SEO stands for Search Engine Optimisation. Practicing SEO means getting your website to rank top in the organic search result for a particular keyword phrase so as to get an endless flow of free traffic to your website.
Imagine that if you sell flowers, and you rank #1 in Google’s search result for “buy flower online”.
Consider, What can that do to your business?
Successful SEO => free traffic => sales!!
The problem is, how to get your website rank high in Google?
If you read any SEO book, I bet you will get a standard answer that says SEO is made up of 2 components:
Onpage optimisation and Offpage optimisation. We will talk about onpage optimisation in another tutorial. In this tutorial, our focus is on Offpage optimisation. Why? Because it’s the most important of the two. Proof of this real soon!
What is Offpage optimisation? Well, offpage optimisation basically is all about link building.
Technically, you can get any web page (not just website) into the first page of Google for a particular search term by building lots of different backlinks to that webpage using that search term as the hyperlinked text (a.k.a. anchor text).
For example, if you want to rank top for the search term “buy flower online”, you need to have lots of different backlinks to your web page using “buy flower online” as the anchor text.
(But there is a catch! I will explain it in Tutorial Part 4.)
In case you haven’t got the idea, let me rephrase. Technically, you can forget about onpage optimisation and all other BS, and simply bulldoze your way to the first page of Google for a particular search term if you can somehow get lots and lots of backlinks from thousands and thousands of different websites from all over the net to your webpage using that search term as the anchor text.
Still not a believer? Here is a classic proof:
Go to Google and type in ‘click here’ (without the quote). You will see that the top results are from Adobe Reader, Flash Player and Apple Quicktime. If you study these webpages, you will realise that the phrase ‘click here’ does not even appear on those webpages. Hence the so-called ‘Onpage’ optimisation cannot be found in these webpages at all.
The only reason these webpages rank high for the phrase ‘click here’ is because there are probably tens of thousands of websites linking to these webpages using the phrase ‘click here’ as the anchor text and you know why, don’t you?
That’s the power of link building (or Offpage optimisation).
Please continue below at your convenience. Remember, if you think getting good ranking in Google is the proverbial ‘rocket science’, think again.
If you are looking for a good link building system, I absolutely recommend EzArticleLink. It is one of the rare gems out there that is worth your time and can produce results, and the dual-linking system is simply brilliant. This is the way a good backlink should be.
Below, we are going to take a brief look at onpage optimisation, not the textbook theory, but some important things you should take note of.
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SEO Tutorial Part 2 – Onpage Optimisation
In Part 1, I said that technically, you can bulldoze your way to the first page of Google search results by building many backlinks, ignoring Onpage Optimisation. But that does not mean that you SHOULD ignore Onpage Optimisation, because Google is, and will be, putting more and more emphasis on Onpage Optimisation, which has to do with the quality of your website and content.
Think of SEO as a score card. If you don’t practice all other SEO techniques but simply build backlinks, it will be as if you score 0 for all other fields on the score card and to beat your competitors, your backlink score alone has to be higher than your competitors’ TOTAL score.
On the other hand, if you score well on other Onpage factors, you don’t have to build that many backlinks.
Moreover, Onpage Optimisation is definitely easier to accomplish than link building.
Important Onpage Optimisation:
#1 – Authority Of The Website
If your website is a new site, it has zero authority. As time passes, your website will age. I’m not saying an aged site will be an authority site. What Google wants to see is an aged site with continuous accumulation of backlinks to that site, both to its homepage as well as internal pages. To Google, what this means is that this website is continuously getting a ‘vote of confidence’ from other websites and it is becoming increasingly popular.
No one knows the exact factors, but in simplicity, Age + Continuous growth of unique backlinks = Site Authority.
#2 – Quality Unique Content
Google says there is NO content duplication penalty. This means you will not be penalised for having duplicated content on your website. However, if your website is 100% made up of duplicated content, such as republished articles from article directories or overused PLR contents, I can assure you that you are going to have a hard time to get your site to rank well in Google.
Having unique content on your website is vital, especially for a new site. If you are using PLR articles, make sure that you rewrite them before publishing on your site.
As for content quality, up to today, Google may not have a foolproof system to judge how good your content is. However, in the years to come, Google will be adding more innovative ways to do that. For example, there are rumours saying that Google will measure how long surfers stay on your site. The result will be used to value the quality of your content with respect to that particular search term.
Honestly I still do not think Google can ‘measure’ article quality. But if you are doing search engine optimisation for the long term, ensure you have good content on your website, or else you will be fighting an uphill battle.
#3 – Relevant Content
You see, Google’s task, is to return the best resources for its users. If you search for ‘dog grooming’, Google’s job (or rather its objective) is to give you the best resource on dog grooming. The best is to throw you an encyclopedia on dog grooming, so that you can find everything you want there!
Now you understand why Wikipedia is always right on top of Google’s search result.
But how does Google know if a WEBPAGE is like an encyclopedia?
Very simple. It looks at the internal and external links on your WEBPAGE.
Let’s say you have a WEBPAGE about ‘yeast infection’, and on that page, there are other links linking to ‘yeast infection treatment’, ’cause of yeast infection’, ‘natural yeast infection cure’ and many other relevant topics, Google will be smart enough to treat this page as a good resource for yeast infection. In other words, that WEBPAGE is an encyclopedia on yeast infection.
Notice that I emphasise the word ‘WEBPAGE’? Content relevancy is based on webpage, not website. This means you can have a website about dog, but you have a webpage about television, and rank well for that television WEBPAGE. To understand this point, let’s look at Wikipedia. Is Wikipedia a niche site? Nope. But why can it rank so well in almost everything? The reason is every WEBPAGE of Wikipedia is an encyclopedia for a specific keyword. Get the idea?
#4 – Other Classic Onpage Factors
The last onpage factor is the textbook onpage factors on meta tags, keyword density etc. They are no longer that important but since it is easy to do, just make sure you have them covered.
i) Title tag
In an html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimise for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents”
in the title tag, as near to the starting line as possible.
ii) Keywords in the description meta tag
In an html source code, a description meta tag looks something like this:
<meta name=”Description” content=”Your Description About The Page.”>
If you want to optimise for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the description meta tag, as near to the starting line as possible.
iii) Keywords in the url
The best is to have a website named buycheapChristmaspresents.com. But if you have many keywords to optimise, buying a domain name for each of them can be very costly. If so, you should at least name the web page as yourdomain.com/buy-cheap-Christmas-presents.html
iv) Keywords within the content
If you want to optimise for “buy cheap Christmas presents”, try to include “buy cheap Christmas presents” at least once in the first paragraph, once in the last paragraph and a few within the content.
There is no strict rule on this but minimally, you should include the exact keyword at least once in the entire content.
This is about all you need to know for Onpage Optimisation.
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SEO Tutorial Part 3 – Link Building Methods
In this tutorial, my aim is to cover everything you need to know about the different ways to build backlinks.
Before I begin, let’s quickly go through some fundamentals.
- Link building is about building links FROM other websites to YOUR website, not from YOUR website to OTHER websites. You may laugh, but some newbies may find this clarification useful.
- Next fundamental. In the SEO world, we often use the word backlink, which refers to links from OTHER websites TO your website. If you link to other websites, that’s NOT a backlink to you.
- Last fundamental. Link building is not just about building backlinks. It’s about building backlinks using a particular keyword phrase as the anchor text. For example, if you want to rank for ‘cheap christmas present’, the backlink that links to your webpage has to be using the anchor text ‘cheap christmas present’.
Once you are clear on the fundamentals, let us move on to the exciting part……
…Ways To Build Backlinks
1) Google’s answer to link building
Officially, Google wants you to create great contents and/or services for your website, so that people can see the value in your website and link to you.
If you strictly follow this strategy, it may take you a long time before you can see any result.
But there are ways to accelerate the process and I shall list them below:
- Create link bait. For example, write an article on 101 ways to do something or a long list of resources.
This kind of article will usually arouse people’s interest within your niche and thus link to that article.
If you have a blog, put your “link bait” article in the Popular Article listing. The idea is to get more people to read that article and increase the chance of them linking to it.
- Provide a useful online application on your website, so that people will naturally link to you in their blogs or forums.
- Distribute free templates or scripts of any kind, such as a WordPress theme, website template, free script, free plugin etc, with a backlink to your website. When people use them, they will have to link to you.
The rest of the methods are not recommended by Google. But they are proven to work and are very likely to continue working for many years to come.
2) Effective textbook ways to build backlinks
Just pick up any SEO ebook and you’ll see these link building strategies:
- Distribute articles to article directories, aka article marketing.
- Post comments in blogs.
- Post in forums.
- Create pages in Blogspot, Squidoo, Hubpages and other social networking sites.
- Adding stories to Digg, Propeller and other social bookmarking sites.
- Press release.
- Submit your link to non-reciprocal link directories.
- Exchange links with friends or other webmasters, through article exchange or blogroll exchange. Though Google doesn’t like reciprocal links, reciprocal links still count. Just don’t over do it. What Google truly
‘frowns’ upon is EXCESSIVE reciprocal linking.
3) Other seldom-mentioned but effective ways to build backlinks
- Create accounts in social networking sites and membership sites that show your profile in public (there are thousands of them out there, with high PR) and include backlinks in your profile. You can create as many accounts as you like. (This method is extremely spammy and your account may be banned. But when done in big numbers, it works.)
- Create your own linking network within your domains. This is applicable to those with lots of domains. You can divide your domains into groups and cross link them. Just make sure that they are not reciprocal links.
(This method can be very powerful!)
- Create a simple software and submit it to hundreds of software directories, with a backlink to your website. Most software directories have high PR. These are great backlinks for you.
4) Buy links
Although Google says “do not buy links”, buying links still work. If you want backlinks from high PR web pages (not website), buying links seems to be the only option for most people, including those big companies.
But use it at your own risk. I doubt Google has an algorithm to catch you. In most cases, websites are caught because someone reports it to Google.
5) Participate in link building systems
- Link exchange networks
This is the earliest form of link building system, where webmasters create a link directory on their websites and link to one another. Such links are categorised under reciprocal links (i.e. I link to you, you link to me).
This kind of link building system is infamous and Google hates it because it doesn’t provide any value other than boosting search engine ranking.
There are rumours that Google ignores exchanged links (or reciprocal links). I doubt it. Google may discount reciprocal links, but it doesn’t ignore such links.
Honestly, I am not a fan of link exchanges and have never tried any. My advice is stay away from such networks because there are better and safer linking systems out there.
- Content syndication networks
In such a network, you will post articles to a network of blogs or websites within the system. You can view this as another form of article marketing, except that the submission process is much more simplified as you are doing it through a centralised system. This is my favourite among link building strategies because I can build unlimited backlinks to unlimited web pages.
Most content syndication networks post your article to a network of websites and that is the end of the story. Your article is usually buried deep in the website without any backlink to it. Although every indexed backlink counts, if you are able to get lots of backlinks that have backlinks from other websites, such ‘backlinked’ backlinks will significantly increase the value of your website. The gurus call it ‘promote your promotion’.
That’s exactly why I like EzArticleLink so much. Its dual-linking system automatically builds backlinks to the articles that link back to you. Get your own free account HERE.
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SEO Tutorial Part 4 – Are All Backlinks Equal?
We all know that not all backlinks are equal. But how are they different? That is what we are going to cover in this tutorial.
1) Are the backlinks indexed?
Having a website linking to you doesn’t mean you’ve got a backlink. Only backlinks that are indexed are counted.
How to know if a backlink is indexed? If you are publishing articles, the best way is to Google for a unique phrase of your article, with double quote. For example, you can google for “this is a phrase from your
article”, including ” “. This will force Google to return all the indexed articles containing this exact phrase, and if this phrase is unique to your article, you are forcing Google to return all your articles that are indexed.
Note: If you use link: search in Google or Yahoo, the result is highly inaccurate. This is a known fact in the industry.
2) Are the backlinks from unique contents?
If all your backlinks are from the same article, such backlinks will be discounted.
This means if you publish the same article across a network of article directories, the actual value of all
the backlinks will be reduced. They will still count, but not as much.
The current solution in the industry is to spin the article before distribution, so as to ‘cheat’ Google
into believing that those articles are unique. So far this trick works.
3) Are the backlinks from unique domains and IPs?
If all your backlinks are from the same domain or same IP address, such links will also be discounted.
Again, discounted doesn’t mean not counted. They still count.
4) Position of the backlink within the linking page
It is rumoured that Google discount backlinks from the end of an article because such links are usually links from article directories, where you add your links in the resource box.
I am unsure if this is true. Assuming it is true, you should try to get backlinks from content syndication network such as EzArticleLink, where you can create backlinks from any part of the article.
5) Anchor texts of the backlinks
This is an important point. Please pay attention to this!
Although theoretically if you want to optimise for “cheap christmas present”, you should use “cheap christmas present” (without quote) as your anchor text, but if all your backlinks are using the same anchor text, Google will ‘frown’. Google ‘frowning’ is not a good thing !
Reason? Google doesn’t want you to build links. Remember, in Google’s ideal, it wants other websites to link
to you because you are good. Under such an ideal, it is impossible to have all 100 links linking to you using exactly the same anchor text!
Hence, in your link building process, you should vary the anchor text.
The strategy I like to use is a mixture of the main keyword and some longer-tail keywords. For example, if I am trying to optimise for ‘cheap christmas present’, a majority of the backlinks will be ‘cheap christmas present’. Some links should use other longer tail phrases, such as ‘very cheap christmas presents’, ‘buy cheap christmas present’ etc.
The beauty of this linking strategy is that the longer tail phrases will reinforce the main keyword phrase, while the main phrase will also reinforce the longer tail phrases. The result is that you rank well in not just ‘cheap christmas present’ but all other longer tail phrases too.
That is another aspect I like about EzArticleLink. It allows me to set up 3 anchor texts for every article.
40% of the links will go to the main anchor text and 40% will be evenly spread to the other two anchor texts. The rest of the 20% will be linked from the article title, which rightfully should also include your keywords. This means for every article I post, I will get hundreds of different anchor text linking to my website, with most of the backlinks being my main keywords.
6) Are the backlinks backlinked?
The idea is this. If webpage A has got other webpages linking to it, and webpage A links to your website, it means your website has to be quite important.
The experts in the SEO industry call this promote your promotion, i.e. building backlinks to the webpages that link to your website.
As I mentioned before, this is done automatically in the EzArticleLink system. I am not aware of any other systems that can do that!
7) Are the backlinks from an authority site?
A backlink from a website with high pagerank, i.e. an authority site, is many times more powerful than a backlink from a website with no pagerank, though both are counted, provided they are indexed.
Although it is not easy to get backlinks from an authority site, it is worth the effort. You can get some backlinks from authority sites such as ezinearticles.com, squidoo.com, blogspot and social networking sites.
Another way is by posting comments on high PR blogs that ‘dofollow’, such as www.leadsleap.com/blog.
Remember to build backlinks to these backlinks to boost the link power! You can easily do so with services like EzArticleLink.
8) Age of the backlink
Finally, the age of the backlinks matter. If you have a webpage with many backlinks built years ago, and
there are no new backlinks recently, you will notice that the search engine ranking of the webpage will begin to fall.
The reason is simple. To Google, if no one wants to link to you now, it means your webpage is no longer worthy.
It is not necessary to have fresh backlinks going to every webpage of your website on a continual basis. But minimally, you should build backlinks to the homepage of your website on a regular basis.
Again, with EzArticleLink, my articles are posted infinitely. That takes care of this requirement.
If you have not yet created an account with this site, what are you waiting for?
Do it NOW before it slips your mind :)
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SEO Tutorial Part 5 – How To SEO A Website From Scratch
My aim now is to show you how to SEO a website from scratch, with a step-by-step guide that you can follow.
Before I begin, I want to say, “forget about how to SEO a website”. You never SEO a website. You SEO a web
page. When every web page on your website is optimised for the search engines, your website is considered optimised.
I am not trying to play around with words. It is important that you understand the difference.
Now let’s move on to the step by step guide….
Assuming you have a new website or blog, with a homepage and a couple of other content pages. Here is what
you need to do to SEO your website or blog:
1) Set your target
Remember this: You will never know where to hit if you do not have a target.
In SEO, your target is the keyword phrase (aka anchor texts). This is where keyword research comes in.
You need to decide what keyword phrase you want to optimize for EVERY web page that you wish to rank in the search engine.
Every web page, (homepage is also a web page), should be optimised for one (or at most three) keyword phrase(s). Be focused.
If you want to target more keyword phrases, you should add more web pages to your website, instead of trying
to make one web page optimised for 10-20 different phrases.
2) Get the fundamentals right
Check and make sure that the following are completed correctly for every web page:
- Content is unique, preferably with a good collection of relevant internal links.
- Keyword phrase found in title tag.
- Keyword phrase found in description meta tag.
- Keyword phrase found in the url (if possible).
- Keyword phrase found within the content.
3) Build backlinks to the homepage
The strategies to build backlinks to the homepage are different from the strategies to build backlinks to
the internal pages because of 2 reasons:
i. Some link building methods can only be used to build backlinks to the homepage. An example is submitting
your website to link directories.
ii. Some link building methods are too tedious and it’s almost impossible for you to do them for all your
web pages. For example:
- Press release.
- Create pages in Blogspot, Squidoo, Hubpages and other social networking sites.
- Post comments in blogs.
- Post in forums.
- Social bookmarking.
Regardless of how tough or how tedious the methods are, do all of them for the homepage (we have discussed
many other link building methods in part 3 of our tutorial). You need to give your website homepage a
backlink boost in order to build up your website authority.
4) Build backlinks to the internal web pages.
It’s almost impossible to build backlinks for every internal web page, unless you run a popular site with
lots of people pinging and digging your pages.
So let’s be realistic.
Personally I will start with 5 internal pages and build backlinks to them.
I prefer to build backlinks to internal pages via just one method – article marketing. (I’m not too keen on
other spammy methods).
Choose 5 internal pages, prepare 5 new articles, submit them to hundreds of article directories and build
backlinks to these 5 internal pages. (Note: You should also do this for the homepage)
Submit the 5 articles to EzArticleLink, spin them and get even more backlinks. (Do this for the homepage
too.)
Whenever time allows, find 5 other internal pages and repeat the process.
5) Be patient and spread your eggs
Search engines trust aged sites. Unless you buy an aged domain, there is nothing you can do about the age of
your domain. All you can do is Step 1 to 4 and then….. wait, trusting that things will happen eventually.
Like it or not, waiting is one of the most important process in SEO, that’s why it’s Step 5!
In the meantime, if you are building niche content websites, continue to build more sites, rinse and repeat
Step 1 – 4. Some websites will turn out to be winners while some may barely survive. If you only plan to
have one website and intend to live and die with it, then while waiting, you should establish other ways of
getting traffic, such as traffic exchange and advertising. The whole idea is to cover many options.
That is the end of our 5-part SEO tutorial series. For more tips and strategies, I highly recommend that you
sign up for EzArticleLink. Not only is it a good link-building system, by just being a free member, you also have access to its complete SEO newsletter, which discusses many different aspect of SEO and link building.
This is my last reminder. Go get your account now at http://ezarticlelink.surgreen.biz . You can either get a Silver account (free) or a Gold account for more leverage.
Get one that meets your requirements.
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